Hi, I’m Jennifer — creator, designer, and dreamer. Officially, I’m an interior design consultant. If it’s an interior and you want to make it look beautiful and functional, I’m here to help!
About Jennifer Woch
I was born and raised right here in Edmonton.
Even as a kid, design was in my DNA. My Barbies had beautifully decorated homes (complete with water-filled Ziploc bags for their waterbeds!), and as a teenager, I was constantly rearranging my wallpaper of NKOTB pictures — my mom would proudly bring people into my room just to show off my “design work.” Gotta love moms.
It wasn’t long before I was rearranging our family living room, then helping friends with their bedrooms. Design has always been my thing.
When I graduated high school, I was torn between Interior Design and Psychology. For some reason, I believed interior design only existed in places like New York or London — not Edmonton. So, I chose Psychology and completed my Bachelor of Arts degree with distinction. It was an accomplishment I’m proud of, but my creative heart still pulled toward design.
That’s when I found Lori Elms — and everything changed.
Lori had successfully built her own interior design business right here in Edmonton. She took me under her wing, mentoring and teaching me the world of interior design hands-on. From there, I moved into a design consultant role at Ethan Allen Fine Home Furnishings, where I continued to grow and refine my skills.
In 2002, I launched my own interior design business under the Lori Elms Interiors umbrella. Not long after, life paused for a wonderful reason — my first son, Julius, arrived. Once he was a little older, I dove right back into design, loving the people I met and the spaces I was fortunate to help transform.
In 2010, I took a little detour — Julius and I moved to England for a year. I soaked up every ounce of inspiration while working in a small, locally owned restaurant as my son attended school. That year shaped me, broadened my view, and reignited my passion. When we returned to Edmonton in 2011, I was ready to build my business with full momentum.
From the beginning, my goal has always been simple:
To make professional interior design accessible.
I wanted people like me to know you don’t have to spend your life savings to benefit from design expertise. Interior design isn’t just for the wealthy — good design should serve real people living real lives.
In 2012, life threw me another wonderful surprise — my second son, Caerwyn. Balancing motherhood and running a business as a single mom came with challenges, but also incredible rewards. I even remember carrying Caerwyn — not even two weeks old — to a restaurant project I was working on (RGE RD) to ensure the final touches came together. That moment taught me: I could have my cake and eat it too.
After many years of working alongside Lori Elms Design Group, I relaunched under my own name:
House of J Interiors.
WHO IS HOUSE OF J INTERIORS?
House of J is a boutique interior design consulting business in Edmonton focused on practical, personal, functional design. My role isn’t to push trends or deliver cookie-cutter designs — it’s to help you uncover what works best for you.
Every space I work on is deeply personal. My inspiration comes from my clients — your tastes, your lifestyle, your dreams, your daily needs. I believe design works best when it’s both functional and beautiful.
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A space should feel good — both to look at and live in.
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It should function well — because beautiful doesn’t work if it doesn’t fit your life.
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And it should reflect you — because your home or business should feel like yours.
Sometimes functionality comes down to small details most people don’t notice — but as a designer, that’s where I thrive. My job is to help you make the thousands of little decisions that, together, create a space that works and feels right.
The personalized consultations I offer are tailored to your needs — whether you’re planning a renovation, decorating a single room, or simply looking for some expert guidance. My role is to help you make confident decisions, avoid costly mistakes, and bring your design goals to life.
Inspiring. Functional. Personal. Beautiful.